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Zikmund, William G.

Effective marketing creating and keeping customers - Estados Unidos de América: West publishing company - 604 pg

ISBN: 0 314 04162 1

Subjects--Topical Terms:
|1. ADMINISTRACIÓN-DISTRIBUCIÓN-MERCADEO 2. EFFECTIVE MARKETING CUSTOMERS 3. ADMINISTRACIÓN INDUSTRIAL-COMERCI

Universal Decimal Class. No.: 658.8 Z647