Study guide to accompany stanton-futrell. Fundamentals of marketing / Thomas J. Adams
Adams, Thomas J.
Study guide to accompany stanton-futrell. Fundamentals of marketing / Thomas J. Adams - 8 - New York (State): McGraw-Hill book company 1987 - 377 P.
Contents, table
Modern marketing and its environment, target marketing, the product, the price, distribution,promotion, marketing in special fields, implementing and evaluating the marketing effort
0 07 060946 2
1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. FUNDAMENTALS-MARKETING 3. INDUSTRIAL MANAGEMENT-TRADE 4. ADMINISTRATION-BUSINESS
658.8 Ad11
Study guide to accompany stanton-futrell. Fundamentals of marketing / Thomas J. Adams - 8 - New York (State): McGraw-Hill book company 1987 - 377 P.
Contents, table
Modern marketing and its environment, target marketing, the product, the price, distribution,promotion, marketing in special fields, implementing and evaluating the marketing effort
0 07 060946 2
1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. FUNDAMENTALS-MARKETING 3. INDUSTRIAL MANAGEMENT-TRADE 4. ADMINISTRATION-BUSINESS
658.8 Ad11