Intructor's lecture manual. Principles of marketing / Joel R. Evans, Barry Berman
Evans, Joel R. [et.al]
Intructor's lecture manual. Principles of marketing / Joel R. Evans, Barry Berman - 2 - New York (State): Macmillan Publishing Company 1988 - 298 P.
Contents, illustrated cover
An introduction to marketing, understanding cosumers, product planning, distribution planning, promotion planning, price planning, expanding the scope of marketing, marketing management.
0 02 333950 0
1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. PRINCIPLES-MARKETING 3. INDUSTRIAL ADMINISTRATION-TRADE 4. BUSINESS ADMINISTRATION
658.8 Ev11
Intructor's lecture manual. Principles of marketing / Joel R. Evans, Barry Berman - 2 - New York (State): Macmillan Publishing Company 1988 - 298 P.
Contents, illustrated cover
An introduction to marketing, understanding cosumers, product planning, distribution planning, promotion planning, price planning, expanding the scope of marketing, marketing management.
0 02 333950 0
1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. PRINCIPLES-MARKETING 3. INDUSTRIAL ADMINISTRATION-TRADE 4. BUSINESS ADMINISTRATION
658.8 Ev11