Instructor's resource manual with transparency masters. Principles of marketing / Joel R. Evans, Barry Berman
Evans, Joel R. [et.al]
Instructor's resource manual with transparency masters. Principles of marketing / Joel R. Evans, Barry Berman - 2 - New York (State): Macmillan Publishing Company 1988 - 486 P.
Preface, table of contents, organization chart
About the instructor´s manual, an introduction to marketing, understanding consumers, product planning, distribution planning, price planning expanding the scope of marketing, marketing management.
0 02 334360 5
1. . ADMINISTRATION-DISTRIBUTION-MARKETING 2. PRINCIPLES-MARKETING 3. INDUSTRIAL ADMINISTRATION-TRADE 4. ADMINISTRATION-BUSINESS
658.8 Ev11
Instructor's resource manual with transparency masters. Principles of marketing / Joel R. Evans, Barry Berman - 2 - New York (State): Macmillan Publishing Company 1988 - 486 P.
Preface, table of contents, organization chart
About the instructor´s manual, an introduction to marketing, understanding consumers, product planning, distribution planning, price planning expanding the scope of marketing, marketing management.
0 02 334360 5
1. . ADMINISTRATION-DISTRIBUTION-MARKETING 2. PRINCIPLES-MARKETING 3. INDUSTRIAL ADMINISTRATION-TRADE 4. ADMINISTRATION-BUSINESS
658.8 Ev11