Marketing / William M. Pride, O. C. Ferrell
Pride, William M.
Marketing / William M. Pride, O. C. Ferrell - 5 - Estados Unidos de America: Houghton Mifflin Company 987 - 492 P.
Contents, graphics
An overvoew of estrategic marketing, the marketing environment, marketing research and informaton systems, product concepts, retailling promotion and overviewservoces and nonbusiness marketing, international marketing
0 395 42522 0
1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. MARKETING 3. INDUSTRIAL ADMINISTRATION 4. BUSINESS ADMINISTRATION
658.8 P93
Marketing / William M. Pride, O. C. Ferrell - 5 - Estados Unidos de America: Houghton Mifflin Company 987 - 492 P.
Contents, graphics
An overvoew of estrategic marketing, the marketing environment, marketing research and informaton systems, product concepts, retailling promotion and overviewservoces and nonbusiness marketing, international marketing
0 395 42522 0
1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. MARKETING 3. INDUSTRIAL ADMINISTRATION 4. BUSINESS ADMINISTRATION
658.8 P93