Marketing. Instructir´s resource manual with transparency masters / Joel R. Evans, Barry Berman

Evans, Joel R.

Marketing. Instructir´s resource manual with transparency masters / Joel R. Evans, Barry Berman - 3 - Estados Unidos de America: Macmillan Publishing Company 1987 - 581 P.

Table of contents, graphics

An introduction to marketing, undrstanding consumers, product planning, distribution planning, price planning, expanding the scope of marketing, marketing management, suggested answers to part-ending case questions in text, answers to marketing mathematics , suggested term paper topics, suources of audio visiual materiales,

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1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. MARKETING 3. INDUSTRIAL ADMINISTRATION-TRADE 4. BUSINESS ADMINISTRATION

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