Técnico en Publicidad / Fernando Pastor (Registro nro. 11205)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00565nam a2200157i 44500 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 P2601 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 84- 88055-668-4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pastor, Fernando |
| 245 10 - TITLE STATEMENT | |
| Title | Técnico en Publicidad / Fernando Pastor |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid, España: CULTURAL S.A. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 256 P. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | La influencia de la publicidad - Estrategia - Los medios de comunicación - La investigación - La creatividad, La creación del mensaje. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | COL. Admon. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. ADMINISTRACIÓN\ 2. TÉCNICO - PUBLICIDAD\3.PROPAGANDA COMERCIAL |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
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