Administracion del Marketing, un enfoque en la toma estrategica de decisiones/ John W. Mullins (Registro nro. 1161)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01026nam a2200241i 44500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220802144356.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220802b |||||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 970-10-5915-8 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | Español |
| Transcribing agency | Biblioteca URACCAN Bilwi |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.835 M9595 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mullins, John W. |
| 9 (RLIN) | 32629 |
| 245 10 - TITLE STATEMENT | |
| Title | Administracion del Marketing, un enfoque en la toma estrategica de decisiones/ John W. Mullins |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México : McGraw Hill |
| Date of publication, distribution, etc. | 519 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 519 p |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye índice y bibliografía |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Administración |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Este libro se trata sobre la administración de marketing se puede entender como el proceso que se desarrolla en la empresa, para planear, fruto del análisis previo de la situación, la ejecución y el control de planes y programas dirigidos a desarrollar el concepto de marketing. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Col. Admón |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. ESTRATEGIAS DE NEGOCIOS 2. OPORTUNIDADES DE MERCADO 3. ADMINISTRACION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca URACCAN, Bilwi | Biblioteca URACCAN, Bilwi | 02.08.2022 | 20580 | 20580 C1 | 9 789701 059159 | 02.08.2022 | C1 | 02.08.2022 | Libros |