La Direccion en Marketing/ Hector Lazo (Registro nro. 1187)

MARC details
000 -LEADER
fixed length control field 00837nam a2200241i 44500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220802195701.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 84-7038-139-3 (Tomo III)
040 ## - CATALOGING SOURCE
Language of cataloging Español
Transcribing agency Biblioteca URACCAN Bilwi
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.835 L429
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lazo, Hector
9 (RLIN) 32721
245 10 - TITLE STATEMENT
Title La Direccion en Marketing/ Hector Lazo
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. España : Casanovas
Date of publication, distribution, etc. 1976
300 ## - PHYSICAL DESCRIPTION
Extent 411 p
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Incluye índice y bibliografía
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note 1. Distribución
520 ## - SUMMARY, ETC.
Summary, etc. Este libro se trata la dirección de marketing se enfoca en el análisis, la planeación, la implementación y el control de los programas de marketing.
590 ## - LOCAL NOTE (RLIN)
Local note Col. Admón
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 1. LA PUBLICIDAD 2. CANALES DE DISTRIBUCION 3. DISTRIBUCION FISICA
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Libros
Source of classification or shelving scheme
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Inventory number Full call number Date last seen Copy number Price effective from Koha item type
          Biblioteca URACCAN, Bilwi Biblioteca URACCAN, Bilwi 02.08.2022 8368 8368 C1 02.08.2022 C1 02.08.2022 Libros

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