Marketing Estrategico/ Jean Jacques Lambin (Registro nro. 1191)
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| 000 -LEADER | |
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| fixed length control field | 01013nam a2200241i 44500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220802202635.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220802b |||||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 84-481-1611-9 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | Español |
| Transcribing agency | Biblioteca URACCAN Bilwi |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.835 L224 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lambin, Jean Jacques |
| 9 (RLIN) | 32596 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Estrategico/ Jean Jacques Lambin |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | España : McGraw Hill |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 610 p |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye índice y bibliografía |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Comprador |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Este libro se trata sobre marketing estratégico consiste en el conjunto de técnicas, acciones y pasos que, de forma organizada, analizan un mercado objetivo para detectar oportunidades, soluciones e, incluso, acciones ante posibles crisis para que las empresas puedan prever, resolver y alcanzar los mejores resultados |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Col. Admón |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. MARKETING EN LA EMPRESA Y LA ECONOMIA 2. SATISFACCION DE LAS NECESIDADES |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Full call number | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca URACCAN, Bilwi | Biblioteca URACCAN, Bilwi | 02.08.2022 | 20859 | 20859 C1 | 02.08.2022 | C1 | 02.08.2022 | Libros |