La Gestion del marketing directo/ Felix Cuesta (Registro nro. 1219)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01019nam a2200241i 44500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220728201622.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220728b |||||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 84-481-0826-4 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | Español |
| Transcribing agency | Bibioteca URACCAN Biwi |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.835 C9656 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cuesta, Félix |
| 9 (RLIN) | 32056 |
| 245 10 - TITLE STATEMENT | |
| Title | La Gestion del marketing directo/ Felix Cuesta |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | España : McGraw Hill |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 158 p |
| 500 ## - GENERAL NOTE | |
| General note | 1. MARKETING 2. CANAL DE VENTA 3. LA PLANIFICACION |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye bibliografia e índice |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | La gestión del marketing directo es un libro de Management y de Marketing que muestra la auténtica magnitud del canal de Marketing Directo y su aportación a la economía de la empresa y muy especialmente en la actualidad donde el desequilibrio entre la oferta y la demanda y la madurez de los mercados existen. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Col. Admón |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. MARKETING 2. CANAL DE VENTA 3. LA PLANIFICACION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca URACCAN, Bilwi | Biblioteca URACCAN, Bilwi | 28.07.2022 | 7066 | 7066 C1 | 9 788448 108267 | 28.07.2022 | C1 | 28.07.2022 | Libros |