Mercadotecnia en acción (Registro nro. 12771)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00505nam a2200157i 44500 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 C84 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0 201 62911 9 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W. |
| 245 10 - TITLE STATEMENT | |
| Title | Mercadotecnia en acción |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Estados Unidos de América : Addison-Wesley Iberoamericana |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1002 pg |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | COL. ADMON. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. ADMINISTRACIÓN DE LA DISTRIBUCIÓN (MERCADEO) 2. MERCADOTECNIA EN ACCIÓN 3. MERCADEO |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
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