Marketing. Principles & perspectives / William O., Bearden (Registro nro. 12811)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00748nam a2200169i 44500 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 B35 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-248824-7 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bearden, William O. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing. Principles & perspectives / William O., Bearden |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York (State) : McGraw-Hill Primis |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 596 P. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing in a dynamic environment-Buying behavior-Marketing research and market segmentation-Product and service concepts and strategies-Pricing concepts and strategies-Marketing channels and logistics-Integrated marketing communication. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Col. Admon |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. ADMINISTARCIÓN-DISTRIBUCIÓN-MERCADEO\2. MARKETING-PRINCIPLES-PERSPECTIVES\3. ADMINISTRACIÓN INDUSTRIAL |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
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