Comercialización creativa. The marketing imagination (Registro nro. 12948)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00461nam a2200145i 44500 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.81 L742 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 968 26 0662 4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Levitt, Theodore |
| 245 10 - TITLE STATEMENT | |
| Title | Comercialización creativa. The marketing imagination |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México: Compañia editorial continental, s.a. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 191 pg |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | COL. ADMON. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. ADMINISTRACIÓN DE VENTA 2. COMERCIALIZACIÓN CREATIVA 3. COMERCIO |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
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