| 000 -LEADER |
|---|
| fixed length control field |
01203nam a2200265i 44500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240110154027.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
231221b |||||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-958-682-726-3 |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
Spa. |
| Transcribing agency |
URACCAN Biblioteca Rosita |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 Z947 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zuluaga Uribe, Gonzalo |
| 9 (RLIN) |
12446 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Administre su empresa |
| Remainder of title |
: De la estrategia a la práctica. Mercadeo / Gonzalo Zuluaga Uribe |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Tomo 1 |
| Remainder of edition statement |
1a. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Bogotá |
| Date of publication, distribution, etc. |
2008 |
| Name of publisher, distributor, etc. |
Alfaomega Colombiana S.A. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
17 x 24 cm |
| Other physical details |
266 P. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
El libro esta en buen estado |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Marketing conceptos y definiciones, Marketing para emprendedores, dirección y demanda, Orientación del marketing, Plan estratégico para emprendedores, Puesta en marcha del plan de mercadeo, Psicología del consumidor, Manejo de la información, Mercadeo relacional, Estrategias de ventas, Publicidad y relaciones públicas, Distribución del producto, Servicio al cliente, Comercialización, Mercadeo electrónico. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Col. Admon. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ADMINISTRACION |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ADMINISTRACIÓN |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ESTRATEGIAS |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MERCADEO |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Libros |
| Source of classification or shelving scheme |
|
