Investigación de mercados; un enfoque aplicado / Naresh K, Malthotra (Registro nro. 18149)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01126nam a2200253i 44500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220106231936.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220106b |||||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 970-26-0491-5 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | Español |
| Transcribing agency | Biblioteca Nueva Guinea |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.835 M299 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 M299 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 9 (RLIN) | 3204 |
| 245 10 - TITLE STATEMENT | |
| Title | Investigación de mercados; un enfoque aplicado / Naresh K, Malthotra |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México : PEARSON EDUCACION |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 713 P. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye: imágenes, gráficos, referencias, índice onomástico, índice analítico |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introducción y primeras fases de la investigación de mercados; preparación del diseño de investigación; recopilación, preparación, análisis e informe de los datos |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Col. Admon |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. ADMINISTRACION 2. MERCADOTECNIA 3. INVESTIGACION DE MERCADO 4. ANALISIS FINANCIERO 5. CONTROL DE CALIDAD DE PRODUCCION |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | José Francisco Javier Dávila Martínez, Magda Elizabeth Treviño Rosales, Roció Moreno Sanabria |
| 9 (RLIN) | 22104 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Administración de Empresas | Biblioteca URACCAN, Nueva Guinea | Biblioteca URACCAN, Nueva Guinea | Staff Office | 06.01.2022 | 6451 | 6451C1 | 9702604915 | 06.01.2022 | C1 | 06.01.2022 | Libros |