Planeación estratégica de mercado; problemas y enfoques analíticos / Derek F. Abell; John S. Hammond (Registro nro. 18498)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01147nam a2200229i 44500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220301020229.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220301b |||||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 968-26-0947-X |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | Español |
| Transcribing agency | Biblioteca Nueva Guinea |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 A141 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Abell, Derek F.; Hammond, John S. |
| 9 (RLIN) | 24820 |
| 245 10 - TITLE STATEMENT | |
| Title | Planeación estratégica de mercado; problemas y enfoques analíticos / Derek F. Abell; John S. Hammond |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6a ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México : CECSA |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 545 P. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye: bibliografía, imagen, índice onomástico |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | La naturaleza de la planeación estratégica de mercado; análisis de las oportunidades de mercado y evaluación de la capacidad de la compañía; dinámica de costo, efecto de las operaciones en gran escala y de la experiencia; análisis de cartera; el uso de experiencia compartida de negocios; comparación de los métodos formales; preparación de un plan estratégico de mercado.. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Col. Admon |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. ADMINISTRACION 2. PLANEACION ESTRATEGICA 3. NEGOCIOS COMPETENCIA ECONOMICA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Disponible | Administración de Empresas | Biblioteca URACCAN, Nueva Guinea | Biblioteca URACCAN, Nueva Guinea | Staff Office | 28.02.2022 | 0177 | 0177C1 | 9789682609473 | 01.03.2022 | C1 | 01.03.2022 | Libros |