Mercadotecnia / Philip Kotler (Registro nro. 18536)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00876nam a2200217i 44500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220314213756.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220314b |||||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 968-880-156-9 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | Español |
| Transcribing agency | Biblioteca Nueva Guinea |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.835 K75 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 10 - TITLE STATEMENT | |
| Title | Mercadotecnia / Philip Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3a ed |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 745 P. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye: bibliografía, imagen, índice onomástico |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Fundamentos sociales de la mercadotecnia; satisfacción de las necesidades humanas; proceso de la administración de mercadotecnia; organización del proceso de planeación de mercadotecnia; ambiente de la mercadotecnia. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Col. Admon |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. ADMINISTRACION 2. MERCADO 3. MERCADO DE EXPORTACION 4. INVESTIGACION ORGANIZACIONAL 5. MERCADOTECNIA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Disponible | Administración de Empresas | Biblioteca URACCAN, Nueva Guinea | Biblioteca URACCAN, Nueva Guinea | Staff Office | 14.03.2022 | 0174 | 0174C1 | 0174C1 | 14.03.2022 | C1 | 14.03.2022 | Libros |