Investigación de mercados; un enfoque aplicado (Registro nro. 18635)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01168nam a2200253i 44500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240220161345.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220330b |||||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-113924-9 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | Español |
| Transcribing agency | Biblioteca Nueva Guinea |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.835 K51 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.835 K51 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kinnear, Thomas C |
| 9 (RLIN) | 3251 |
| 245 10 - TITLE STATEMENT | |
| Title | Investigación de mercados; un enfoque aplicado |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México: McGraw Hill |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 874 P. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye: bibliografía, imagen, índice onomástico |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introducción a la investigación de mercados en la toma de decisiones de marketing; determinar el diseño de la investigación y las fuentes de datos; desarrollo del procesamiento de recolección de datos; plan de muestreo y recolección de datos; análisis de datos y elaboración de informes sobre los hallazgos de la investigación. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Col. Admon |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. ADMINISTRACIÓN 2. MERCADEO 3. ANALISIS FINANCIERO 4. CONTROL DE CALIDAD-PRODUCCIÓN |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | James R. Taylor, Gloria E. Rosa Lopetegui, José Nicolás Jany Castro |
| 9 (RLIN) | 26097 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Disponible | Administración de Empresas | Biblioteca URACCAN, Nueva Guinea | Biblioteca URACCAN, Nueva Guinea | Staff Office | 29.03.2022 | 0104 | 0104C1 | 9789586007825 | 30.03.2022 | C1 | 30.03.2022 | Libros |