Fundamentos de marketing / William Stanton J. Michael J Etzel, Bruce J Walker, (Registro nro. 22476)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00900nam a2200229i 44500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220823170237.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220823b |||||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-970-10-6201-9 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | Español |
| Transcribing agency | Biblioteca Nueva Guinea |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.835 St262 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stanton, William J. Etzel, Michael J Walker, Bruce J |
| 9 (RLIN) | 34445 |
| 245 10 - TITLE STATEMENT | |
| Title | Fundamentos de marketing / William Stanton J. Michael J Etzel, Bruce J Walker, |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México : |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 741 P. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye. Imagenes, tablas, gráficos, glosario, índice analítico |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | La naturaleza y el panorama del marketing, el ambiente dinámico del marketing, Los mercados globales y el marketing, estrategias de mezcla de producto. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Col. Admon |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. ADMINISTRACIÓN 2. MERCADOTECNIA 3. MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Disponible | Administración de Empresas | Biblioteca URACCAN, Nueva Guinea | Biblioteca URACCAN, Nueva Guinea | Staff Office | 23.08.2022 | 8055 | 8055 c1 | 9789701062012 | 23.08.2022 | C1 | 23.08.2022 | Libros |