Marketing / Philip Kotler [et.al] (Registro nro. 23008)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00853nam a2200229i 44500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220728021235.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220728b |||||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-84-205-4198-3 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | Español |
| Transcribing agency | BIblioteca Nueva Guinea |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.83 K87 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 K87 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip; Armstrong, Gary; Cámara Ibáñez, Dionisio; Cruz Roche, Ignacio |
| 9 (RLIN) | 31987 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / Philip Kotler [et.al] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | España : PEARSON |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 758 P. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | El marketing y el proceso de marketing; desarrollo de oportunidades y estrategias de marketing; desarrollo de marketing; gestioÌn de marketing. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Col. Admon |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. ADMINISTRACIÓN 2. MERCADEO 3. MERCADOS-INVESTIGACIONES 4. ANÁLISIS DE MERCADOS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Disponible | Administración de Empresas | Biblioteca URACCAN, Nueva Guinea | Biblioteca URACCAN, Nueva Guinea | Staff Office | 27.07.2022 | 8766 | 8766C1 | 9788420541983 | 28.07.2022 | C1 | 28.07.2022 | Libros |