Marketing / Roger A. Kerin; Steven W. Hartley; William Rudelius (Registro nro. 24073)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01216nam a2200229i 44500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220317232032.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220317b |||||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-607-15-1153-9 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | Español |
| Transcribing agency | Biblioteca Nueva Guinea |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 K455 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 K455 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A.; Hartley, Steven W.; Rudelius, William |
| 9 (RLIN) | 25693 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / Roger A. Kerin; Steven W. Hartley; William Rudelius |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México : Mcgraw Hill |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 714 P. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Inicio del proceso de marketing; creación de estrategias de marketing y organizacionales exitosas; ética y responsabilidad social en el marketing; escanear el entorno del marketing; comprensión de las organizaciones como consumidores; comprensión y contacto con los mercados y consumidores globales; segmentación, posicionamiento y selección de mercados meta; administración de los canales de marketing y cadenas de suministro; determinación del precio final; creación de la base de precios. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Col. Admon |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. ADMINISTRACIÓN 2. MARKETING 3. VENTAS 4. ADMINISTRACIÓN DE VENTAS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Disponible | Administración de Empresas | Biblioteca URACCAN, Nueva Guinea | Biblioteca URACCAN, Nueva Guinea | Staff Office | 17.03.2022 | 10967 | 10967C1 | 9786071511539 | 17.03.2022 | C1 | 17.03.2022 | Libros |