Marketing / Philip Kotler; Gary Armstrong (Registro nro. 24768)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00677nam a2200169i 44500 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 K8487 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-607-32-3860-1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip; Armstrong, Gary |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / Philip Kotler; Gary Armstrong |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | MeÌxico : PEARSON |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 710 P. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | DefinicioÌn de marketing y el proceso de marketing; comprensioÌn del mercado y del valor del cliente; disenÌo de una estrategia y una mezcla de marketing orientadas a crear valor para el cliente; extensioÌn del marketing. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Col. Admon |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. ADMINISTRACION 2. MERCADO 3. ADMINISTRACION DE MERCADO |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
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