Mercadotecnia : planeación estratégica / G. David Hughes, Jesús Villamizar Herrera (Registro nro. 26569)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01199nam a2200253i 44500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220801230437.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220801b |||||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-201-10259-5 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | Español |
| Transcribing agency | Biblioteca URACCAN Siuna, Las Minas |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 H8931 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 H8931 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hughes, G. David |
| 9 (RLIN) | 32602 |
| 245 10 - TITLE STATEMENT | |
| Title | Mercadotecnia : planeación estratégica / G. David Hughes, Jesús Villamizar Herrera |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Estados Unidos de América : Iberoamericana |
| Date of publication, distribution, etc. | 1986 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 679 P. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye índice, glosario |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introducción a las estrategias de mercadotecnia, una visión general de la mercadotecnia y de las estrategias de mercadotecnia, el proceso de la planeación, organización de la mercadotecnia, análisis de la situación, análisis de la posición de la marca en el mercado, análisis del mercado industrial, estrategias de mezcla mercadotecnia, casos de decisiones estratégicas. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Col. Admon |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. ADMINISTRACIÓN 2. COMERCIO 3. CONSUMO ECONÓMICO 4. NEGOCIOS 5. PUBLICIDAD |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Villamizar Herrera, Jesús, autor |
| 9 (RLIN) | 32603 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Full call number | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Disponible | Administración de Empresas | Biblioteca URACCAN, Siuna Las Minas | Biblioteca URACCAN, Siuna Las Minas | Staff Office | 01.08.2022 | 1317 | 1317C1 | 0201102595 | 01.08.2022 | C1 | Libros |