Fundamentos de marketing / David Jobber, John Fahy (Registro nro. 26570)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01250nam a2200253i 44500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220801231357.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220801b |||||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-84-481-5660-2 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | Español |
| Transcribing agency | Biblioteca URACCAN Siuna, Las Minas |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 J627 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 J627 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jobber, David |
| 9 (RLIN) | 32604 |
| 245 10 - TITLE STATEMENT | |
| Title | Fundamentos de marketing / David Jobber, John Fahy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | España : McGraw-Hill |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 376 P. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye índice, glosario |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | La naturaleza del marketing, el entorno global del marketing, comprensión del comportamiento del consumidor, investigación de marketing y sistemas de información, segmentación de mercados, definición de mercado, objetivo y posicionamiento, gestión del producto y de la marca, gestión del marketing de servicios, estrategia de fijación de precios, comunicaciones integradas de marketing, técnicas de comunicación de mesas, dirección de la distribución, planificación y estrategia de marketing. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Col. Admon |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. ADMINISTRACIÓN 2. COMERCIO 3. CONSUMO ECONÓMICO 4. NEGOCIOS 5. PUBLICIDAD |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fahy, John, autor |
| 9 (RLIN) | 32605 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Full call number | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Disponible | Administración de Empresas | Biblioteca URACCAN, Siuna Las Minas | Biblioteca URACCAN, Siuna Las Minas | Staff Office | 01.08.2022 | 10357 | 10357C1 | 9788448156602 | 01.08.2022 | C1 | Libros | ||||
| Disponible | Administración de Empresas | Biblioteca URACCAN, Siuna Las Minas | Biblioteca URACCAN, Siuna Las Minas | Staff Office | 01.08.2022 | 16114 | 16114C2 | 01.08.2022 | C2 | Libros | |||||
| Disponible | Administración de Empresas | Biblioteca URACCAN, Siuna Las Minas | Biblioteca URACCAN, Siuna Las Minas | Staff Office | 01.08.2022 | 16115 | 16115C3 | 01.08.2022 | C3 | Libros |