Módulo bibliográfico : mercadotecnia y publicidad II / Isabel Mendoza D. (Registro nro. 29685)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00955nam a2200229i 44500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230922234935.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230922b |||||||| |||| 00| 0 spa d |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | Español |
| Transcribing agency | Biblioteca URACCAN Siuna, Las Minas |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 M539 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 M539 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mendoza D., Isabel |
| 9 (RLIN) | 49410 |
| 245 10 - TITLE STATEMENT | |
| Title | Módulo bibliográfico : mercadotecnia y publicidad II / Isabel Mendoza D. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Siuna, Nicaragua : URACCAN |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 57 hojas |
| 500 ## - GENERAL NOTE | |
| General note | Incluye índice |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye bibliografía |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Diseño de producto, fijación de precios de los productos, colocación de productos, servicio al cliente, mercadotecnia internacional y mercadotecnia de servicios, análisis presupuestario y económico de la publicidad. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Col. Com. Interc |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. COMUNICACIÓN INTERCULTURAL 2. COMERCIO 3. CONSUMO (ECONOMÍA) 4. NEGOCIOS 5. PUBLICIDAD |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Disponible | Comunicación Intercultural | Biblioteca URACCAN, Siuna Las Minas | Biblioteca URACCAN, Siuna Las Minas | Staff Office | 22.09.2023 | 13969 | 13969C1 | 13969C1 | 22.09.2023 | C1 | 22.09.2023 | Libros | |||||
| Disponible | Comunicación Intercultural | Biblioteca URACCAN, Siuna Las Minas | Biblioteca URACCAN, Siuna Las Minas | Staff Office | 22.09.2023 | 13970 | 13970C2 | 22.09.2023 | C2 | 22.09.2023 | Libros | ||||||
| Disponible | Comunicación Intercultural | Biblioteca URACCAN, Siuna Las Minas | Biblioteca URACCAN, Siuna Las Minas | Staff Office | 22.09.2023 | 13971 | 13971C3 | 22.09.2023 | C3 | 22.09.2023 | Libros | ||||||
| Disponible | Comunicación Intercultural | Biblioteca URACCAN, Siuna Las Minas | Biblioteca URACCAN, Siuna Las Minas | Staff Office | 22.09.2023 | 13972 | 13972C4 | 22.09.2023 | C4 | 22.09.2023 | Libros |