Mercadotecnia en acción. Volumen 4 / David W. Cravens, Robert B. Woodruff (Registro nro. 38802)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01240nam a2200229i 44500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230821172225.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230821b |||||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0 201 62911 9 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | Español |
| Transcribing agency | Biblioteca Nora Rigby |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 C84 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W. [et.al] |
| 9 (RLIN) | 48615 |
| 245 10 - TITLE STATEMENT | |
| Title | Mercadotecnia en acción. Volumen 4 / David W. Cravens, Robert B. Woodruff |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Estados Unidos de América : Addison-Wesley Iberoamericana |
| Date of publication, distribution, etc. | 1991 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 776 - 1002 (290 P) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Contenido, organigrama, tabla, índice de materia |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Planteamiento y control de mercadotecnia, el plan de mercadotecnia, organización y control de mercadotecnia, funciones estratégicas de mercadotecnia; mercadotecnia en un mundo cambiante, mercadotécnica internacional, mercadotecnia y sociedad, misión y objetivo de negocios, ingreso de los mercados internacionales, la mercadotecnia se aplica para todos, evaluación del desempeño de la mercadotecnia, el desafío social de la mercadotecnia, |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Col. Admón |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. ADMINISTRACIÓN-DISTRIBUCIÓN (MERCADEO) 2. MERCADOTECNIA EN ACCIÓN 3. MERCADEO 4. ADMINISTRACIÓN |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Disponible | Administración de Empresas | Biblioteca URACCAN, Bluefields | Biblioteca URACCAN, Bluefields | Staff Office | 21.08.2023 | 3203 | 3203 C1 | 9 780201 629118 | 21.08.2023 | C1 | 21.08.2023 | Libros |