Instructor`s manual to accompany basic marketing a managerial approach / E. Jerome McCarthy, William D. (Registro nro. 38818)
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| fixed length control field | 01451nam a2200217i 44500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230824225418.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
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| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English |
| Transcribing agency | Biblioteca Nora Rigby |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 M4599 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome [et. al] |
| 9 (RLIN) | 48624 |
| 245 10 - TITLE STATEMENT | |
| Title | Instructor`s manual to accompany basic marketing a managerial approach / E. Jerome McCarthy, William D. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Estados Unidos de America; IRWIN |
| Date of publication, distribution, etc. | 1984 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 481 P. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Content, tables |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Coments regarding approaches to teaching beginning marketing, suggestions for writing course objectives o various lengths, comments on objetive test questions for basic marketing, marketing´s role in society, marketing´s role within the firm finding attractive marketing opportunities, uncontrolable environment affecting, getting information for marketing decisions, industrial and intermediate customers and their buying behavior, segmenting markets and forecasting their potential, product management and new-product development, place and development of channel systems, retailing, wholesaling, physical distribution, peronsal selling, marketing arithmetic, planning and implementing marketing progrsams, |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Col. Admón |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. DISTRIBUTION-MARKETING ADMINISTRATION 2. BASIC-MARKETING 3. INDUSTRIAL ADMINISTRATION 4. COMMERCE 5. ADMINISTRATION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Disponible | Administración de Empresas | Biblioteca URACCAN, Bluefields | Biblioteca URACCAN, Bluefields | Staff Office | 24.08.2023 | 3201 | 3201 C1 | 3201 C1 | 24.08.2023 | C1 | 24.08.2023 | Libros |