Applications in basic marketing. Clippings from the popular business press 2000 - 2001 / William D. Perreault, E. Jerome McCarthy (Registro nro. 38819)
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| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230824150303.0 |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0 07 56 1 0 31 0 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English |
| Transcribing agency | Biblioteca Nora Rigby |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 P41 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault Jr., William D. [et.al] |
| 9 (RLIN) | 3210 |
| 245 10 - TITLE STATEMENT | |
| Title | Applications in basic marketing. Clippings from the popular business press 2000 - 2001 / William D. Perreault, E. Jerome McCarthy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Estados Unidos de AmeÌrica: McGraw-Hill higher education |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 246 P. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Contents, map, table |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Marketig´s role in the global economy and in the firm, finding target market opportunities, evaluating opportunities in the changing marketing enviroment, buyer behavior, getting information for marketing decisions, product, place, promotion, price, marketing strategies, planning, implementation and control, ethical marketing in a consumer oriental world, appraisal and challenges |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Col. Admón |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. APPLICATIONS-BASIC MARKETING 3. INDUSTRIAL ADMINISTRATION-COMMERCE 4. ADMINISTRATION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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| Disponible | Administración de Empresas | Biblioteca URACCAN, Bluefields | Biblioteca URACCAN, Bluefields | Staff Office | 24.08.2023 | 7797 | 7797 C1 | 9 780075 610311 | 24.08.2023 | C1 | 24.08.2023 | Libros | |||||
| Disponible | Administración de Empresas | Biblioteca URACCAN, Bluefields | Biblioteca URACCAN, Bluefields | Staff Office | 24.08.2023 | 7798 | 7798 C2 | 9 780075 610312 | 24.08.2023 | C2 | 24.08.2023 | Libros | |||||
| Disponible | Administración de Empresas | Biblioteca URACCAN, Bluefields | Biblioteca URACCAN, Bluefields | Staff Office | 24.08.2023 | 7799 | 7799 C3 | 9 780075 610313 | 24.08.2023 | C3 | 24.08.2023 | Libros | |||||
| Disponible | Administración de Empresas | Biblioteca URACCAN, Bluefields | Biblioteca URACCAN, Bluefields | Staff Office | 24.08.2023 | 7800 | 7800 C4 | 9 780075 610314 | 24.08.2023 | C4 | 24.08.2023 | Libros | |||||
| Disponible | Administración de Empresas | Biblioteca URACCAN, Bluefields | Biblioteca URACCAN, Bluefields | Staff Office | 24.08.2023 | 7801 | 7801 C5 | 9 780075 610315 | 24.08.2023 | C5 | 24.08.2023 | Libros | |||||
| Disponible | Administración de Empresas | Biblioteca URACCAN, Bluefields | Biblioteca URACCAN, Bluefields | Staff Office | 24.08.2023 | 7802 | 7802 C6 | 9 780075 610316 | 24.08.2023 | C6 | 24.08.2023 | Libros | |||||
| Disponible | Administración de Empresas | Biblioteca URACCAN, Bluefields | Biblioteca URACCAN, Bluefields | Staff Office | 24.08.2023 | 7803 | 7803 C7 | 9 780075 610317 | 24.08.2023 | C7 | 24.08.2023 | Libros |