Marketing. Principles & perspectives / William O., Bearden, Thomas N. Ingram, Raymond W. LaForge (Registro nro. 38842)
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| fixed length control field | 01521nam a2200229i 44500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230825162511.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-248824-7 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English |
| Transcribing agency | Biblioteca Nora Rigby |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 B35 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bearden, William O. [et.al] |
| 9 (RLIN) | 3253 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing. Principles & perspectives / William O., Bearden, Thomas N. Ingram, Raymond W. LaForge |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York (State) : McGraw-Hill Primis |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 596 P. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Contents, name index, |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing in a dynamic environment, an pvervier of contemporary, the global marketing environment, marketing´s strategic role in the organization, buying behavior, consumer buying behavior and decisions making, busines to business market and buying behavior, marketing research and market segmentation, marketing research anddecisionsupport systems, market segmeentacion and targeting, product and service concepts and strategies, product and service concepts, developing new products and services, pricing concepts and strategies, marketing channels and logistics, integrated marketing communication, advertising and public relations, consumer and trade sales promotion, personal selling and sales management, direct marketing commuinications |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Col. Admon |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. MARKETING-PRINCIPLES-PERSPECTIVES 3. INDUSTRIAL ADMINISTRATION 4. ADMINISTRATION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Disponible | Administración de Empresas | Biblioteca URACCAN, Bluefields | Biblioteca URACCAN, Bluefields | Staff Office | 25.08.2023 | 7785 | 7785 C1 | 9 780072 488241 | 25.08.2023 | C1 | 25.08.2023 | Libros | |||||
| Disponible | Administración de Empresas | Biblioteca URACCAN, Bluefields | Biblioteca URACCAN, Bluefields | Staff Office | 25.08.2023 | 7786 | 7786 C6 | 9 780072 488242 | 25.08.2023 | C2 | 25.08.2023 | Libros | |||||
| Disponible | Administración de Empresas | Biblioteca URACCAN, Bluefields | Biblioteca URACCAN, Bluefields | Staff Office | 25.08.2023 | 7787 | 7787 C3 | 9 780072 488243 | 25.08.2023 | C3 | 25.08.2023 | Libros | |||||
| Disponible | Administración de Empresas | Biblioteca URACCAN, Bluefields | Biblioteca URACCAN, Bluefields | Staff Office | 25.08.2023 | 7788 | 7788 C4 | 9 780072 488244 | 25.08.2023 | C4 | 25.08.2023 | Libros | |||||
| Disponible | Administración de Empresas | Biblioteca URACCAN, Bluefields | Biblioteca URACCAN, Bluefields | Staff Office | 25.08.2023 | 7789 | 7789 C5 | 9 780072 488245 | 25.08.2023 | C5 | 25.08.2023 | Libros | |||||
| Disponible | Administración de Empresas | Biblioteca URACCAN, Bluefields | Biblioteca URACCAN, Bluefields | Staff Office | 25.08.2023 | 9959 | 9959 C6 | 9 780072 488246 | 25.08.2023 | C6 | 25.08.2023 | Libros | |||||
| Disponible | Administración de Empresas | Biblioteca URACCAN, Bluefields | Biblioteca URACCAN, Bluefields | Staff Office | 25.08.2023 | 9960 | 9960 C7 | 9 780072 488247 | 25.08.2023 | C7 | 25.08.2023 | Libros | |||||
| Disponible | Administración de Empresas | Biblioteca URACCAN, Bluefields | Biblioteca URACCAN, Bluefields | Staff Office | 25.08.2023 | 9961 | 9961 C8 | 9 780072 488248 | 25.08.2023 | C8 | 25.08.2023 | Libros | |||||
| Disponible | Administración de Empresas | Biblioteca URACCAN, Bluefields | Biblioteca URACCAN, Bluefields | Staff Office | 25.08.2023 | 14280 | 14280 C9 | 9 780072 488249 | 25.08.2023 | C9 | 25.08.2023 | Libros |