Test bank to accompnay stanton/futrell: fundamentals of marketing / Charles L. Martín (Registro nro. 38843)

MARC details
000 -LEADER
fixed length control field 01399nam a2200229i 44500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230825221808.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230825b |||||||| |||| 00| 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-060947-0
040 ## - CATALOGING SOURCE
Language of cataloging English
Transcribing agency Biblioteca Nora Rigby
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8 M323
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Martin, Charles L.
9 (RLIN) 3255
245 10 - TITLE STATEMENT
Title Test bank to accompnay stanton/futrell: fundamentals of marketing / Charles L. Martín
250 ## - EDITION STATEMENT
Edition statement 8
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Estados Unidos de America : McGraw-Hill Book Comapny
Date of publication, distribution, etc. 1987
300 ## - PHYSICAL DESCRIPTION
Extent 338 P.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Table of contents, table
520 ## - SUMMARY, ETC.
Summary, etc. The field of marketing, the marketing environment, marketing management and strategic planning, market demographics and buyin power, social group and psychological influences on buyer behavior, brands, packaging, and other product feature, pice determination, princing strategies and policies, ratailing, markets and institutions, wholesaling, markets and instituions, management of physical distribution, management of advertisin, sales promotion, and publicity, marketing in nobusiness organizations, international marketing, marketing implementations and performance evaluation, marketing, social appraisal and prospect.
590 ## - LOCAL NOTE (RLIN)
Local note Col. Admón
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. FUNDAMENTALS MARKETING 3. INDUSTRIAL ADMINISTRATION-COMMERCE 4. ADMINISTRATION
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Libros
Source of classification or shelving scheme
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
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