Test bank to accompnay stanton/futrell: fundamentals of marketing / Charles L. Martín (Registro nro. 38843)
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fixed length control field | 01399nam a2200229i 44500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230825221808.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230825b |||||||| |||| 00| 0 spa d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0-07-060947-0 |
040 ## - CATALOGING SOURCE | |
Language of cataloging | English |
Transcribing agency | Biblioteca Nora Rigby |
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
Universal Decimal Classification number | 658.8 M323 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Martin, Charles L. |
9 (RLIN) | 3255 |
245 10 - TITLE STATEMENT | |
Title | Test bank to accompnay stanton/futrell: fundamentals of marketing / Charles L. Martín |
250 ## - EDITION STATEMENT | |
Edition statement | 8 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Estados Unidos de America : McGraw-Hill Book Comapny |
Date of publication, distribution, etc. | 1987 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 338 P. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Table of contents, table |
520 ## - SUMMARY, ETC. | |
Summary, etc. | The field of marketing, the marketing environment, marketing management and strategic planning, market demographics and buyin power, social group and psychological influences on buyer behavior, brands, packaging, and other product feature, pice determination, princing strategies and policies, ratailing, markets and institutions, wholesaling, markets and instituions, management of physical distribution, management of advertisin, sales promotion, and publicity, marketing in nobusiness organizations, international marketing, marketing implementations and performance evaluation, marketing, social appraisal and prospect. |
590 ## - LOCAL NOTE (RLIN) | |
Local note | Col. Admón |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. FUNDAMENTALS MARKETING 3. INDUSTRIAL ADMINISTRATION-COMMERCE 4. ADMINISTRATION |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Libros |
Source of classification or shelving scheme |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Disponible | Administración de Empresas | Biblioteca URACCAN, Bluefields | Biblioteca URACCAN, Bluefields | Staff Office | 25.08.2023 | 3195 | 3195 C1 | 3195 C1 | 25.08.2023 | C1 | 25.08.2023 | Libros |