MARC details
| 000 -LEADER |
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| fixed length control field |
01829nam a2200229i 44500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230825231958.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
230825b |||||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0 314 04162 1 |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
English |
| Transcribing agency |
Biblioteca Nora Rigby |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
658.8 Z647 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zikmund, William G. [et.al] |
| 9 (RLIN) |
48799 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Effective marketing creating and keeping customers, annotated instructor´s edition / William G. Zikmund, Michael dÁmico |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Estados Unidos de America: West Publishing Company |
| Date of publication, distribution, etc. |
1995 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
604 P. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Contents, map, table |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The nature of marketing, marketing mangements, strategy and ethical behavior, enviromental force in a diverse world, analysis of market and consumer, behavior, consumer behavior, decision-marking processes and sociocultural force, busines markets and organizational buying, market strategy for global comtetition, market segmentation and positioning strategies, global competition and international marketing strategy, product strategy, basic concepts about goods, services, and ideas, newproducts and product life cycle strategies the nature of distribution for goods and services, retailing and wholesaling of good and service, physical distribution management, marketing communications and promotions strategy, advertising and public ralations, personal selling, sales management, and sales promotion, introduction to princing concepts, pricing strategies and tactics, career opportunities in marketing, the marketing audit, organizing the marketing functions, marketing arithmetic for business analysis. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Col. Admón |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. EFFECTIVE CUSTOMER MARKETING 3. INDUSTRIAL-COMMERCE ADMINISTRATION 4. ADMINISTRATION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Libros |
| Source of classification or shelving scheme |
|
