Minority marketing: research perspectives for the 1990s. Special conference series Vol. V6 / Robert L. King (Registro nro. 38850)
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| 003 - CONTROL NUMBER IDENTIFIER | |
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230825172251.0 |
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| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English |
| Transcribing agency | Biblioteca Nora Rigby |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 K573 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | King, Robert L. |
| 9 (RLIN) | 3269 |
| 245 10 - TITLE STATEMENT | |
| Title | Minority marketing: research perspectives for the 1990s. Special conference series Vol. V6 / Robert L. King |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Academy of marketing science |
| Date of publication, distribution, etc. | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 116 P. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of contents, author index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Marketing strategies for reaching minority markets, an assessment of the impact of racially homogeneous referece grouos on sterength of ethnic affiliation for black consumers, the effects of ethnicity and income on the reported importace of selected retail store evaluative criteria, promoting to monirities, a normative perspetive, media usage and the buying behavior of hispanics, the impact of promotional offers on the african American consumer, marketin strategies for Asian-Amiricans, guidelines based on hofstede´s cultural dimensions. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Col. Admón |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. MINORITY-MARKETING-PERSPECTIVE 3. INDUSTRIAL ADMINISTRATION-COMMERCE 4. ADMINISTRATION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Disponible | Administración de Empresas | Biblioteca URACCAN, Bluefields | Biblioteca URACCAN, Bluefields | Staff Office | 25.08.2023 | 3187 | 3187 C1 | 25.08.2023 | C1 | 25.08.2023 | Libros |