Comercialización creativa. The marketing imagination / Theodore Levitt (Registro nro. 38979)
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| fixed length control field | 01036nam a2200229i 44500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231218210703.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231218b |||||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 968 26 0662 4 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | Español - Inglish |
| Transcribing agency | Biblioteca Nora Rigby |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.81 L742 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Levitt, Theodore |
| 9 (RLIN) | 3510 |
| 245 10 - TITLE STATEMENT | |
| Title | Comercialización creativa. The marketing imagination / Theodore Levitt |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México: Compañía Editorial Eontinental, S.A. |
| Date of publication, distribution, etc. | 1986 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 191 P. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Contenido, tabla |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | La comercialización y el proceso corporativo, la globalización de los mercados, la industria del servicio, diferenciación de cualquier cosa, comercialización de productos intangibles y aspectos intangibles del producto, manejo de la relación, comercialización creativa, la comercialización y sus inconformes. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Col. Admón |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. ADMINISTRACIÓN-VENTA 2. COMERCIALIZACIÓN CREATIVA 3. COMERCIO 4. ADMINISTRACIÓN |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Disponible | Administración de Empresas | Biblioteca URACCAN, Bluefields | Biblioteca URACCAN, Bluefields | Staff Office | 18.12.2023 | 3183 | 3183 C1 | 9 789682 606625 | 18.12.2023 | C1 | 18.12.2023 | Libros |