Contemporary marketing / Louis E. Boone, David L. Kurtz (Registro nro. 38981)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01077nam a2200229i 44500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231218220552.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231218b |||||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0 03 089671 1 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English |
| Transcribing agency | Biblioteca Nora Rigby |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 B64417 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Boone, Louis |
| 9 (RLIN) | 3514 |
| 245 10 - TITLE STATEMENT | |
| Title | Contemporary marketing / Louis E. Boone, David L. Kurtz |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Estados Unidos de America : The Dryden Press |
| Date of publication, distribution, etc. | 1974 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 688 P. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Contents, subject index, table |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The marketing process, an overview, the environment for marketing decisions, information for marketing decision making, elements of product strategy, marketing institucions, wholesaling, physical distribution, elements of promotional strategy, advertusubgm sakes orinituibm and public relations, elemento of promotional strategy, personal selling |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | COL |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. ADMINISTRACIÓN-DISTRIBUCIÓN-MERCADEO 2. CONTEMPORARY MARKETING 3. ADMINISTRACIÓN INDUSTRIAL-COMERCIO 4. ADMINISTRATION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Disponible | Administración de Empresas | Biblioteca URACCAN, Bluefields | Biblioteca URACCAN, Bluefields | Staff Office | 18.12.2023 | 3196 | 3196 C1 | 3196 C1 | 18.12.2023 | C1 | 18.12.2023 | Libros |