La gestiÂn del marketing directo (Registro nro. 40506)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00479nam a2200145i 44500 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 C8941 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 84 481 0826 4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cuesta, FUÌlix |
| 9 (RLIN) | 16530 |
| 245 10 - TITLE STATEMENT | |
| Title | La gestiÂn del marketing directo |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | EspanÌa : McGraw-Hill, Instituto de empresa |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 158 pg |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | COL. ADMON. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. ADMINISTRACIaÌN 2. GESTIaÌN-MARKETING DIRECTO 3. FUNDAMENTOS-TENDENCIAS-MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
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