Fundamentos de Marketing (Registro nro. 44295)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00781nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240209180018.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240209b |||||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-970-26-1186-8 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | Español |
| Transcribing agency | Biblioteca Suzanne Hooker |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658K874 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler,philip y Gary Armstrong |
| 9 (RLIN) | 52814 |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | URACCAN |
| 245 ## - TITLE STATEMENT | |
| Title | Fundamentos de Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8a ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mexico |
| Date of publication, distribution, etc. | 2008 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Tiene Agradecimiento, Contenido, prefacios. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | El marheting más que ninguna otra función de negocios, se ocupa de los clientes. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Libro de Contabilidad |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | CONT COLECCION |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing, Administracuion. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Philip Kotler |
| 9 (RLIN) | 52816 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Libros |
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