Marketing (Registro nro. 44739)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00685nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240614163951.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240614b |||||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 84-8086172X |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | URACCAN |
| Transcribing agency | Biblioteca Suzanne Hooker Waslala |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 32 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | URACCAN |
| 9 (RLIN) | 2956 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mexico |
| Name of publisher, distributor, etc. | Mc Granw Hill |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 864 |
| 500 ## - GENERAL NOTE | |
| General note | Se centraba en las influencias culturales sobre las estrategias de mercados y diez capítulos presentan técnicas de dirección de marketing y los ajuste necesarios para adaptar las diferentes culturales. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | URACCAN |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | URACCAN |
| 9 (RLIN) | 2956 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Libros |
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