Publicidad, promoción y comunicación integral en marketing (Registro nro. 45496)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01045nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520175535.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520b |||||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-607-442-630-4 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | Español |
| Transcribing agency | Biblioteca URACCAN, Bilwi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 B1116 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow Kenneth |
| 9 (RLIN) | 62718 |
| 245 ## - TITLE STATEMENT | |
| Title | Publicidad, promoción y comunicación integral en marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México |
| Name of publisher, distributor, etc. | PEARSON |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 454 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye índice |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1.el fundamento de la cim 2.herramientas publicitarias de la cim 3.herramientas de medios de la cim |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Trata de la planificación, ejecución y evaluación de campañas de publicidad y estrategias de comunicación para promover productos, servicios, ideas o marcas, dentro del contexto más amplio de la Comunicación Integrada de Marketing (CIM). |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Col. Admón |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1.EL FUNDAMENTO DE LA CIM 2.HERRAMIENTAS PUBLICITARIAS DE LA CIM 3.HERRAMIENTAS DE MEDIOS DE LA CIM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Libros |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca URACCAN, Bilwi | Biblioteca URACCAN, Bilwi | 20.05.2025 | 39493 | 39493 C1 | 9 786074 426304 | 20.05.2025 | C1 | 20.05.2025 | Libros |