Comercio y marketing internacional / Alejandro E. Lerma Kirchner; Enrique Márquez Castro (Registro nro. 45665)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01305nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250626183037.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250626b |||||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-607-526-915-3 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | Español |
| Transcribing agency | Biblioteca Nueva Guinea |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.835 L5621 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lerma Kirchner, Alejandro E.; Márquez Castro, Enrique |
| 9 (RLIN) | 62993 |
| 245 ## - TITLE STATEMENT | |
| Title | Comercio y marketing internacional / Alejandro E. Lerma Kirchner; Enrique Márquez Castro |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5a ed. |
| Remainder of edition statement | CENGAGE |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 558 P. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | ¿Qué son el marketing y los negocios internacionales?; mezcla de marketing en el ámbito internacional; el entorno del marketing internacional; globalización económica, proteccionismo; competencias internacional; concepto de competitividad, área de trabajo que ofrece el marketing internacional; el producto en el marketing internacional; principales oferentes por sector a nivel mundial; el precio en el marketing internacional; cotizaciones internacionales; estrategias relativas a la operación comercial en los mercados internacionales. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Col. Admon |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. ADMINISTRACIÓN 2. ADMINISTRACIÓN DE VENTAS 3. PRODUCTOS 4. POLITICA 5. NEGOCIOS |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lerma Kirchner, Alejandro E.; Márquez Castro, Enrique |
| 9 (RLIN) | 62993 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Libros |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Disponible | Administración de Empresas | Biblioteca URACCAN, Nueva Guinea | Biblioteca URACCAN, Nueva Guinea | Staff Office | 26.06.2025 | 13393 | 13393c1 | 978-607-526-915-3 | 26.06.2025 | C1 | 26.06.2025 | Libros |