Publicidad, promoción y comunicación integral en marketing / Kenneth E. Clow; Donald Baack (Registro nro. 45708)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00920nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250630224751.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250630b |||||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-607-442-630-4 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | Español |
| Transcribing agency | Biblioteca Nueva Guinea |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.85 C626 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E. |
| 9 (RLIN) | 63074 |
| 245 ## - TITLE STATEMENT | |
| Title | Publicidad, promoción y comunicación integral en marketing / Kenneth E. Clow; Donald Baack |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México |
| Name of publisher, distributor, etc. | PRINTICE HALL |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 454 P. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | El fundamento de la CIM; Herramientas publicitarias de la CIM; herramientas promocionales de la CIM; ética, regulación y evaluación de la CIM. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Col. Admon |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. ADMINISTRACIÓN 2. PUBLICIDAD COMERCIAL 3 VENDEDORES Y ARTE DE VENDER 4. EX HIBICIÓN DE MERCANCIA 5. MARKETING INTEGRAL |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kenneth E. Clow; Donald Baack |
| 9 (RLIN) | 63076 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Libros |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Disponible | Administración de Empresas | Biblioteca URACCAN, Nueva Guinea | Biblioteca URACCAN, Nueva Guinea | Staff Office | 30.06.2025 | 13395 | 13395C1 | 978-607-442-630-4 | 30.06.2025 | C1 | 30.06.2025 | Libros |