Enciclopedia Práctica de marketing: La motivación en publicidad/Pierre Martineau (Registro nro. 5004)
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| 000 -LEADER | |
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| fixed length control field | 00988nam a2200229i 44500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230202220926.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230202b |||||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 84-7038-170-9 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | Español |
| Transcribing agency | Biblioteca Bilwi |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 M375 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Martineau, P. |
| 9 (RLIN) | 45724 |
| 245 10 - TITLE STATEMENT | |
| Title | Enciclopedia Práctica de marketing: La motivación en publicidad/Pierre Martineau |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York (State) : Mc Graw-Hill Book Company, Inc. |
| Date of publication, distribution, etc. | 1988 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 331 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye índice |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1.Comunicación 2. Publicidad |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Esta enciclopedia se trata sobre la motivación en publicidad, en el terreno de la publicidad la motivación ha sido abordada desde la perspectiva de usos y gratificaciones o desde el modelo integrado de actitudes, que la sitúan como uno de los conceptos fundamentales. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Col. Ref |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. CREACION DE LA IMAGEN DEL PRODUCTO 2.INVESTIGACION Y MOTIVACION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ciencias de la Educación | Biblioteca URACCAN, Bilwi | Biblioteca URACCAN, Bilwi | 02.02.2023 | 8373 | 8373 C1 | 02.02.2023 | 1 | 02.02.2023 | Revistas |