Publicidad: Manipulación para la reproducción / Enrique Guinsberg (Registro nro. 5141)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01001nam a2200229i 44500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230414214312.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230414b |||||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 968-856-119-3 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | Español |
| Transcribing agency | Biblioteca Bilwi |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 659 G9648 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Guinsberg, E. |
| 9 (RLIN) | 46234 |
| 245 10 - TITLE STATEMENT | |
| Title | Publicidad: Manipulación para la reproducción / Enrique Guinsberg |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México : Plaza & Janes, S. A. |
| Date of publication, distribution, etc. | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 324 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye índice, bibliografía y tablas |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. publicidad en paises socialistas 2. Costos |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | El tema de este libro es la publicada comercial y su relación con la estructura económica y con los efectos ideológicos en los individuos y los grupos sociales. Se trata de un análisis global de la función publicitaria basado en el estudio de su realidad. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Col. Admón |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. FUNCION ESTRUCTURAL DE LA PUBLICIDAD 2. VENTAS PARALELAS: MERCANCIAS E IDEOLOGIA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Administración de Empresas | Biblioteca URACCAN, Bilwi | Biblioteca URACCAN, Bilwi | 14.04.2023 | 13988 | 13988 C1 | 14.04.2023 | 01 | 14.04.2023 | Libros |