Psicología Publicitaria / Melvin S. Hattwick (Registro nro. 6565)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00995nam a2200217i 44500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231127214657.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231127b |||||||| |||| 00| 0 spa d |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | Español |
| Transcribing agency | Biblioteca URACCAN Bilwi |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 155 H289 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hattwick, Melvin S. |
| 9 (RLIN) | 50554 |
| 245 10 - TITLE STATEMENT | |
| Title | Psicología Publicitaria / Melvin S. Hattwick |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | España: Hispano Europea |
| Date of publication, distribution, etc. | 1964 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 817 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye Índice |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Negocio publicitario 2. Deje de dar patadas a las ruedas |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | La psicología publicitaria se centra en el estudio de los hábitos y características de las personas a las que se quiere dirigir de esta forma, elabora marketing publicitario basado en aspectos psicológicos y subconscientes que consiga despertar interés y generar un recuerdo en la mente de las personas. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Col. Psic |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. LO QUE DESEAN LOS CLIENTES 2. METODOS PARA EVALUAR LA EFECTIVIDAD DE LA PUBLICIDAD |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca URACCAN, Bilwi | Biblioteca URACCAN, Bilwi | 27.11.2023 | 8375 | 8375 C1 | 27.11.2023 | C1 | 27.11.2023 | Libros |