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Entrada Topical Term
Número de registros utilizados en: 1
001 - CONTROL NUMBER
- control field: 33149
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20220806194900.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 220806|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: OSt
- Transcribing agency: OSt
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: 1. FUNDAMENTOS DE LA PUBLICIDAD 2. PUBLICIDAD DIVERSA 3. INVESTIGACION ESTRATEGICA
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (OSt)1416: Wells, William. Burnett, John. Moriarty, Sandra. 33148, Publicidad:Principios y prácticas / William Wells y otros, 1996