Entrada Topical Term

Número de registros utilizados en: 1

001 - CONTROL NUMBER

• control field: 48756

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20230824232025.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 230824|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: 1. ADMINISTRACIÓN-DISTRIBUCIÓN-MERCADEO 2. MERCADOTECNIA 3. MERCADEO 4. INVESTIGACIÓN-MERCADO 5. ADMINISTRACIÓN

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)38824: Kotler, Philip [et.al] 48621, Mercadotecnia / Philip Kotler, Gary Armstrong, 1996