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1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. MARKETING-PRINCIPLES-PERSPECTIVES 3. INDUSTRIAL ADMINISTRATION 4. ADMINISTRATION (Topical Term)
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Work cat.: (OSt)38842: Bearden, William O. [et.al] 3253, Marketing. Principles & perspectives / William O., Bearden, Thomas N. Ingram, Raymond W. LaForge, 2001