1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. EFFECTIVE MARKETING 3. INDUSTRIAL ADMINISTRATION-COMMERCE 4. ADMINISTRATION (Topical Term)

Machine generated authority record.

Work cat.: (OSt)38846: Zikmund, William G. [et.al] 48799, Instructor's manual to accompany effcetive marketng creating and keeping customers / William G. Zikmund, Michael d´Amico, 1995