Vista normal
Vista MARC
1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. EFFECTIVE CUSTOMER MARKETING 3. INDUSTRIAL-COMMERCE ADMINISTRATION 4. ADMINISTRATION (Topical Term)
Machine generated authority record.
Work cat.: (OSt)38847: Zikmund, William G. [et.al] 48799, Effective marketing creating and keeping customers, annotated instructor´s edition / William G. Zikmund, Michael dÁmico, 1995