Entrada Topical Term

Número de registros utilizados en: 1

001 - CONTROL NUMBER

• control field: 51526

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20231218210703.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 231218|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: 1. ADMINISTRACIÓN-VENTA 2. COMERCIALIZACIÓN CREATIVA 3. COMERCIO 4. ADMINISTRACIÓN

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)38979: Levitt, Theodore 3510, Comercialización creativa. The marketing imagination / Theodore Levitt, 1986